Your designer is on leave, a campaign is starting tomorrow, and you have five briefs due. It must be stressful. AI technologies may help to control the chaos in this situation. Marketers, strategists, and creatives are in dire need of solutions that can do everything from analyze audience behavior to create images, optimize content marketing, and more. They are no longer only searching for tools to help them write quicker.
For this reason, we have compiled a list of 15 of the best free AI tools available online. These tools help you identify your audience, optimize processes, and ensure that your content stands out from the crowd. They do more than simply generate text.
Why the content game is evolving because to AI tools
We like to conceive of AI as enhancing human ingenuity rather than taking its place. With only a few clicks, today’s technologies can turn blogs into videos, create images, draft prose, and even pinpoint the topics that matter most to your readership. Let’s say you have three client campaigns that launch in a week. Without sacrificing your midday mental health stroll, AI technologies may enable you transition from looking at your laptop to creating social media posts, marketing visuals, and SEO snippets in an afternoon. Support like that is revolutionary.
However, no one tool can do it all just yet. Some are designed to help you be more productive, while others are designed to help you write down your thoughts. This list helps the top content teams understand what to use and when.
Expectations for these tools
Everything on this site is either free of charge (yay) or has a substantial free tier (yay). Additionally, from concept to insight, production to dissemination, we have ensured that there is something for each step of the content lifecycle.
Since each tool addresses a distinct problem, you will discover a detailed description of what it does, what it excels at, and who it works best for. There are clever ways to leverage AI to your benefit, whether you’re the content lead for a rapidly growing business or a freelance social manager managing four companies.
The top 15 free AI content production tools
For good reason, GWI Spark is where we’re starting. GWI Spark helps you develop the correct content by beginning with what your audience truly wants, while other AI technologies are focused on content production.
1. GWI Spark: For insights into consumers based on data
GWI Spark tells you who you are speaking to and what is most important to them before you even write a word. It is our AI helper, made for strategists, marketers, and anyone else who want to use authentic, trustworthy data to create more intelligent content.
Instead than using data from the public domain, GWI Spark uses GWI’s extensive worldwide survey data, which includes around a million actual customers in more than 50 markets. Simply pose a question in simple English to get prompt, insightful responses that you can include directly into your presentation or campaign.
GWI Spark is perfect for non-experts who want quick, reliable information because of its user-friendly chat interface and free access tier. Use it to provide direction, mold stories, or present eye-catching data that demonstrates your intimate understanding of your audience.
2. Use Copy.ai for quick and flexible copywriting
Do you need copy quickly and have a 5 p.m. deadline? In only a few seconds, Copy.ai can create everything from social media adverts to blog introductions. It works well for both short- and long-form material, has a straightforward interface, and offers a variety of tone settings. For marketers that are juggling several formats, this is a useful tool.
3. Rytr: For organized, directed writing
For creators that want a little structure, Rytr is fantastic. It’s the preferred choice for early-stage businesses or lone marketers seeking consistency since it comes with pre-made templates for popular content categories like landing pages and product descriptions.
4. Canva AI: For creating visual content
Canva’s drag-and-drop design capabilities are enhanced by its AI functions. Magic Design can quickly create presentations, social media postings, and graphics that are consistent with your brand. Ideal for groups who want to maintain a strong visual presence without spending money on a designer.
5. DALL·E: For creating bespoke images
DALL·E allows you to generate unique graphics without depending on stock libraries by converting text prompts into creative pictures. It works well for moodboarding an imaginative campaign, blog headlines, and explainer material.
6. Pictory: A tool for creating videos from text
Do you have a blog you think should get greater exposure? Pictory easily converts textual information into short-form films. You may transform your founder’s tale into a powerful Instagram reel or turn a how-to blog into a 30-second TikTok for a product launch.
7. Lumen5: For videos with a brand
Using scripts or articles, Lumen5 makes it simple to produce visually appealing video content. It’s a marketing favorite for quickly transforming internal concepts or thought leadership into assets that are visible to the outside world.
8. NeuronWriter: For content targeted for search engines
Using this tool, you may incorporate keyword research into your writing. For producers who are concerned with SEO, NeuronWriter is essential since it helps them produce content that corresponds with what people are looking for.
9. Surfer AI (free tools): For audits and content briefings
Before your fingers touch the computer (or pen meets paper, if you’re a traditional person), Surfer’s free tools, which include content planners and keyword ideas, will help you formulate your approach. Anyone creating content calendars will find it to be a useful companion.
10. Ocoya: AI and scheduling for social media
Better, not harder, posting is required. Ocoya has you covered. This one schedules all of the captions, hashtags, and images that are created. A good choice for someone in charge of many social media accounts.